Broncs And ’Tonks

Event Branding, Identity Development, Marketing Campaign, Web Design

​The Challenge

Broncs And ’Tonks began as a bold idea to fuse the raw adrenaline of professional rodeo with the electric energy of a stadium country concert into one unforgettable Ottawa event. With no legacy equity and a fast-approaching launch date, the task was to build an iconic brand from the ground up that felt credible to performers and sponsors, generated real market buzz, and scaled seamlessly across merchandise, marketing campaigns, broadcast media, and a fully developed event website ahead of its August 2026 debut.

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The Solution

I developed a high-impact brand system designed to capture the dual energy of rodeo grit and country music spectacle. The visual identity balances Western heritage with modern stadium intensity, built to command attention on signage, social feeds, apparel, and large-format displays.

The Broncs And ’Tonks wordmark was hand-crafted at the intersection of rodeo grit and modern country music culture, drawing influence from contemporary display systems like Bronco and Valley to create a bold, poster-ready presence. The accompanying “Guitar Rider” mark fuses both worlds into a single striking symbol, a bronc rider saddled onto a Fender Telecaster, the most iconic electric guitar in country music, rendered in a sharp-edged illustrative style and unified with a razor-wire inspired outline. The result is a logo system born directly from the event itself, where arena dirt meets the concert stage.

The B&T tagline anchors the entire experience, capturing the spirit of both the arena dirt and the concert stage.

From there, the identity expanded into a comprehensive rollout strategy, including brand guides for sponsors and third-party advertisers, promotional graphics, a launch video, radio spots, social media campaigns, merchandise design (t-shirts, hoodies, cowboy hats, belt buckles), and a fully developed event website.